Nowadays, when you look through a brand's website there are almost always ‘sustainability’, ‘responsibility’ or ‘ethics’ pages. These pages list the many different ways brands are participating in the journey to a ‘greener’ world. But how can you actually know if what they're saying is legitimate, or even reliable?
Fast fashion has created a disconnect between customer and producer, and the more involved we are with pieces and brands we are purchasing, the more respect we have for them, and in turn, the better we will care for them.
FairTrade is one of the most trusted and recognized sustainability labels in the world - and for very good reason. FairTrade was founded on the central goal of ‘ending poverty in all its forms everywhere’, and is on the baseline a foundation built to increase and maintain sustainability in some of the most vulnerable parts of the world. They are an alliance between small farmers and producers globally, creating stability in developing communities and providing fair, safe and decent working conditions.